Problems we solve
SERM is not SEO. It's not link-building. It answers one specific question: what does a prospect see when they google your brand in their country? Four scenarios where the current answer is wrong.
Your brand doesn’t exist in the target market
You launch in USA, UK, DACH, MENA - and Google there doesn’t know you. No mentions on local platforms, no reviews, no profiles. Even the brand-name query returns the wrong thing.
SERP is empty or uncontrolled
Top-10 for your brand name is filled with random sites, competitors, dictionary definitions. Any lead doing due diligence finds zero confirmation that your company is real and credible.
“Brand + review” is empty or hostile
The classic vendor-evaluation path: brand + review, complaints, alternatives. If there’s no controlled content, the verdict is random or unfriendly. You lose the deal before the first call.
AI assistants don’t know you exist
ChatGPT, Gemini, Perplexity pull from the same content + review platforms Google indexes. If you’re not on Medium, Crunchbase, G2, Trustpilot - you’re not in AI answers either.
What you get
Five compounding outcomes that keep working months after the project ends. The accounts and assets are transferred to you - we don’t hold the keys.
Trust & Legitimacy
A lead checks your brand and sees 10+ mentions on local platforms. Doubt drops. Deal velocity goes up. The hardest part of the funnel - the “is this company real?” check - clears itself.
Lead generation (bonus)
Trustpilot, Review.io, Hello Peter, G2-style platforms generate their own traffic - they rank high in Google. A share of their visitors clicks through to your site.
Brand control in search
Top-20 is filled with controlled resources. Negative or random mentions have nowhere to surface. Wrong-keyword suggestions (“Did you mean...?”) disappear.
Natural backlink gain
50-100 controlled platforms link back to your main site. Your DR climbs, local-market ranking improves, your SEO foundation gets a free lift.
AI visibility
After month 1, your brand starts surfacing in Gemini and Perplexity. Same source platforms, same content - we cover both Google SERP and AI grounding in one workflow.
You own the assets
All 50-100 accounts and profiles are handed over at project end. We document every login, every credential, every platform. You don’t rent the asset - you own it.
When SERM fits - and when it doesn’t
A clean read of fit before the call. We’ll tell you the same thing in 30 minutes - rather have it now.
Critically needed if YES
- You’re launching in a new market (USA, UK, DACH, Nordic, LATAM, APAC) where your brand barely exists in Google
- Google suggests a different keyword instead of your brand name (“Did you mean...”)
- Leads and partners in this region google your brand before any contact
- Your domain rating is under 30 with few backlinks from the target geography
- Competitors already own page-1 for their brand queries - you’re losing at the first impression
- You need fast market presence without 6-12 months of SEO
Wrong tool if NO
- You want organic traffic for commercial keywords (that’s SEO, not SERM)
- You operate only in a region where your brand is already well-known
- You’re B2C with massive review volumes - that needs UGC mechanics, not controlled placement
- You need leads tomorrow - SERM works in 1-3 months, not 1-3 days
- Your product has no proof points yet - SERM amplifies signal; it can’t create one
What’s included
A comprehensive package - not divisible into atomic services. Standalone reviews, isolated link-building, or one-off account setup give fragmented effects. The result comes from one cohesive SERM strategy under your specific market.
Market audit
Analysis of current brand SERP in the target geo (Google, Bing, AI assistants). Competitor mapping: where they’re placed, which platforms, structure. Ahrefs DR / backlinks / traffic per geo. Personalised platform shortlist.
Controlled content placement
Original content for each platform - no copy-paste, written under each resource’s tone.
Trust-platform presence
Reviews placed at a pace that doesn’t trip spam filters - around one per week per resource for B2B. Free-tier limits respected; we still push profile to top-10/20 within them.
Industry catalogues
Crunchbase, software aggregators, local directories. For SaaS / IT - profiles on Capterra, SoftwareAdvice, Alternative.to, Elitia Tools.
Workplace + LinkedIn
LinkedIn profile audit and correction (often misconfigured). Glassdoor company profile with employee reviews - ranks high on brand queries.
Indexation support
Twice-weekly traversal of placed pages, interaction simulation (clicks, time-on-page, content engagement), and steady mention velocity. Without this, Google can underweight or skip indexation entirely.
How it runs - 3-month cycle
Standard project length: 3 months, with a 60/25/15 effort split. The pilot-month option lets you stop after month 1 if results don’t materialize.
The heavy lift
- Market audit and strategy
- Account registration on 50-100 resources
- Primary content placement (Medium × 10, Blogger, About.me, directory descriptions)
- First reviews on rating platforms
- Behavioral-signal pipeline starts running
Compound the foundation
- Continued review placement at safe pace
- Content reinforcement: additional articles, profile updates
- Active behavioral-signal load on all placed resources
- Deeper placement on secondary and niche resources
- Late indexation of slow-to-index resources (some need 30-45 days)
Lock the SERP
- Everything planned for top-20 stably lands there
- Account credentials handed over to you
- Optional shift to light-support retainer for monitoring
Pricing scales with market difficulty
Not by resource count, but by how competitive the entry is. Higher competition = larger platform pool, more content, more behavioral load.
Lower-competition markets
- 30-50 platforms
- Local directories + content
- Behavioral signals included
- All accounts handed over
Mid-competition markets
- 50-80 platforms
- Local + global review sites
- Behavioral signals included
- All accounts handed over
High-competition markets
- 80-100+ platforms
- Premium directories + G2-tier sites
- Heavy behavioral load
- AI-grounding optimization
- All accounts handed over
What’s separate: premium plans on platforms (G2, Capterra paid tiers) and paid-only directories - billed directly to you after the platform shortlist is finalized. Minimum project budget for high-competition markets: ~$9,000 over 3 months.
Pilot-month option: pay monthly, decide after month 1. We guarantee 10 positions in top-20 and removal of wrong-keyword suggestions in month 1. Continue or stop, your choice.
What you walk away with
Concrete artifacts at project end. Not just a SERP screenshot - actual transferable assets you control.
Platform inventory
List of 50-100 controlled platforms where your brand is placed in the target geography.
Account credentials
Logins, passwords, recovery emails for every account we created. Handed over via secure channel.
Original content library
Every article, profile description, and review we wrote. Yours to update or republish.
SERP & backlink report
Top-20 positions for brand query and brand+review. Backlinks to your main site from DR 30-90 sources.
Reviews on rating platforms
Genuine review content placed at a pace within the spam-safe window for your category.
Optional: light-support retainer
Weekly position checks, 1-2 reviews per month on faltering resources, indexation monitoring. Below the project rate.