01Good first step
Customer Truth
Sales calls, tickets and churn notes become a weekly brief in the language customers repeat. The other five workflows reuse this evidence.
How the role works
Your marketing leader sets the priority. The Marketing Engineer builds the system.
Your CMO, Head of Marketing or founder sets the priority and accepts the result. The Marketing Engineer designs the workflow, connects its data and tools, and checks every output before it reaches you. Octocrew, the agent operations platform we build on, runs the specialist agents inside that workflow.
It fits product and service tech companies with a defined marketing priority, recurring work and access to the data behind it.
The AI-native marketing department
People decide and check. Agents do the repeated work.
Human / your teamYour CMO or Head of Marketing
Sets priorities, makes decisions, approves results
Human / O-CMOMarketing Engineer
Builds the workflow, connects data and tools, checks agent output
AI marketing department
Agent orchestratorOctocrew
Plans jobs, manages dependencies and hands results back
SEO & Content Agentsearch content and AI visibility
Social Media Agentcalendar and publishing
Paid Media Agentcampaigns within spend limits
Email Marketing Agentcampaigns and lifecycle flows
Website & Conversion Agentpages and conversion paths
Results and exceptions → Marketing Engineer → your marketing leader. Strategy and accountability stay with people.
Why this matters
Keep customer evidence and decisions in the workflow.
When calls, CRM records and experiment results sit in different places, each task starts with another search for context. The Marketing Engineer builds a shared marketing memory, the Growth OS, so agents can use approved evidence and corrections in the next cycle.
The core asset
A shared memory for the next marketing cycle.
Random AI chats
Useful context stays in individual conversations. The next task depends on someone finding and copying it.
Growth OS
A shared marketing memory that agents can read before working and update after results are reviewed.
Six systems
Six workflows you can start with.
Pick the recurring task that costs your team the most time or context. The first engagement builds one of them.
02
Founder Content Engine
Interviews and calls become source-backed drafts that keep the founder’s real voice.
03
Outbound Signal Engine
Funding, hiring and public pain create timely reasons to start a conversation.
04
Creative Testing Engine
One approved offer becomes multiple hooks and angles, with results written back.
05
AI Search Visibility
Customer questions and search demand become an evidence-backed SEO and GEO queue.
06
Growth Cockpit
A weekly view of what changed, what worked and what deserves attention next.
An O-CMO example / Marketing Engineer
From one thesis to a market test that learns.
01 / Founder POV
“One marketer with an AI-agent team.”
The idea is a hypothesis until buyers respond.
02 / Human decision
Test it as a Fractional Marketing Engineer offer.
Define the buyer, the promise and what counts as a qualified conversation.
O-CMO: strategy + approval03 / Agentic layer
Octocrew orchestratorSpecialist agents prepare assets from the approved brief.
The Marketing Engineer checks the outputs against the brief. O-CMO approves the assets and distribution before the campaign runs.
SEO explainerService landing pageFounder postSignal-based outreach
04 / Learning loop
Analyze results. Reinforce what works. Standardize the process.
The Marketing Engineer records qualified calls, objections and corrections. The marketing leader chooses the next test; approved changes update the offer and agent playbooks.
The engagementWEEK 1 WEEK 2 WEEK 3 WEEK 4
Build the first working system in 30 days.
A proposed four-week build for one agreed workflow. We confirm scope, access and timing before starting; integration dependencies can change the schedule.
Pick the system
Agree the recurring task, owner and acceptance criteria. Record current time, quality and cost, including human review.
Build the Growth OS
Connect the relevant sources and document approved facts, agent instructions and review rules.
Run the workflow
Use real inputs to produce work for the owner to review. Record errors, rework and accepted outputs.
Prove and hand over
Compare accepted work with the baseline. Hand over the workflow, instructions, error log and review schedule.
Practical stack
The workflow is the skill. Tools support it.
We start with the stack your team can maintain and add software only where it makes the chosen system more reliable.
Signals
CRM, support, sales calls, analytics and product feedback.
Build workbench
Claude and Codex for assets, pages, scripts, dashboards and small tools.
Operations layer
Octocrew for scheduled workflows, memory, approvals and recurring jobs.
Clear ownership
Marketing Engineer and Fractional CMO solve different problems.
A Marketing Engineer designs and runs the system behind an agreed priority. A Fractional CMO owns broader marketing direction, budget and priorities. You can engage a Marketing Engineer separately when your own marketing leader owns those decisions.
| Area | Fractional Marketing Engineer | Fractional CMO |
|---|---|---|
| Primary responsibility | Turns an agreed priority into a repeatable workflow. | Sets broader marketing direction, positioning and priorities. |
| Typical output | Working system, agent jobs, review rules and handover. | Operating plan, market choices and leadership decisions. |
| Decision ownership | Reliability of the agreed workflow. | Marketing direction linked to company goals. |
What happens on the call
30 minutes. We define the first useful system:
- Minutes 0–10You show us where marketing work loses context, stalls or keeps restarting.
- Minutes 10–20We identify the first system worth building and the customer evidence it needs.
- Minutes 20–30We discuss the build scope, access, timing and the result we would use to judge the first system.
Before you send a brief
You talk to Yaroslav directly.
Yaroslav reviews the workflow with you and tells you plainly whether a Marketing Engineer engagement is useful.
Start with one working system.
The scope begins with one repeated problem, one clear owner and one measurable result.
No commitment before the scope is clear.
You leave knowing what to build first, what inputs it needs and whether O-CMO is the right partner.
30 minutes with YaroslavScope agreed before any contract
Brief received.
Yaroslav will review it personally and reply by email within 24 hours.
FAQ
Common questions.
Start with one repeated workflow where lost context or unclear ownership blocks a meaningful commercial priority.
No. We begin with the tools and source material already in use, then add only what the selected workflow needs.
No. The system improves how work is selected, executed and reviewed; market outcomes still depend on the offer, timing and execution.
Pricing depends on the first system, required access and delivery responsibility. The first call determines the scope.
Your team gets the workflow documentation and review rules to run it. Ongoing support, improvements and additional workflows are scoped separately.