Vitalii Iarema

Vitalii is a Fractional CMO with 12 years across digital marketing, primarily for crypto, FinTech and B2C marketplaces. As CMO at Gemini (Sep 2020 – Oct 2021) he led the steady yet rapid growth of a two-sided marketplace via B2B and B2C user acquisition: managed a team of 100, executed omnichannel campaigns (OOH, TV, performance, digital, indoor, mobile, CRM, trade), led the in-house creative agency, and built customer insights via Power BI. Quantitative wins: email open rate +30%, SMM engagement +20%, MQL/SQL optimisation +48%, L1/L2 partnership with a global company, $20M+ revenue. Available 30+ hrs/week at $60/hr or $10,000/mo. France-based.

Gemini (CMO 2020–2021 — team of 100, omnichannel B2B+B2C marketplace, $20M+ revenue) · [other 11 yrs across crypto and fintech — ask Vitalii for full CV]

Chief Marketing OfficerChief Marketing Officer Gemini · Full-timeGemini · Full-time Sep 2020 - Oct 2021 · 1 yr 2 mosSep 2020 - Oct 2021 · 1 yr 2 mos Key responsibilities: — Responsible for steady yet rapid growth of a two-sided marketplace through B2B and B2C user acquisition. — Conducted direct marketing efforts, including segmentation, consumer activation, customer journey mapping, and retention strategies. — Executed omnichannel marketing campaigns across various channels, including OOH, TV, performance, digital, indoor, mobile, CRM, and trade marketing. — Led an in-house creative agency, overseeing the production of brand-building visuals for ads and other marketing collateral. — Analyzed customer insights and conducted in-house research, utilizing Power BI, dashboards, and advanced data visualization techniques.

Achievement: — Effectively managed a team of 100. — Email open rate +30%. — SMM ER +20%. — Optimize MQL/SQL +48%. — Partnership with global company L1/L2. — Revenue $20M+.