Valeriia Fedotenko

Valeriia is a Fractional CMO / ex-Head of Marketing with 8 years of experience driving growth for B2B IT services and software-development companies. As Head of Marketing at Jelvix she built marketing strategies that generated 40% of total revenue in 2021 and 75% in 2022. She implemented a content marketing strategy that lifted target traffic +30% YoY and grew the readership base in 6 months. She shaped the Jelvix brand through the ‘5 in Tech Minutes’ YouTube channel (currently 39,900 subscribers) and managed the corporate website end-to-end (release planning + maintenance + 2 major architecture refactorings + post-rebrand redesigns). Restructured the marketing department into Lead-gen and Demand-gen teams. Designed and managed KPI tracking (revenue from marketing activities, SQL, CRO). Available 30+ hrs/week at $30/hr or $5,000/mo for medium- to long-term engagements. Milan / Kyiv.

Jelvix (Head of Marketing — marketing-driven 40% of total revenue in 2021, 75% in 2022; built YouTube ‘5 in Tech Minutes’ to 39.9k subs; 2 corporate website redesigns) · [Other clients — ask Valeriia for full CV]

As Head of Marketing at Jelvix, I was in charge of driving the company's growth and success through strategic marketing initiatives. -Developed overall marketing strategy and tactics which generated up to 40% of total revenue in 2021, and 75% in 2022; -Implemented content marketing strategy, increased target traffic by 30% YoY and grown readership base in 6 month; -Shaped and improved user’s perception of the Jelvix brand through Youtube channel "5 in Tech Minutes", currently 39,900 subsсribers; -Corporate website management (leading a dev and design team from release planning process to maintenance), which includes redesigns due to company's rebrand and 2 major architecture refactorings; -Initiated marketing department restructuring to Lead gen and Demand gen teams, and accommodate necessary functions and processes; Developed and managed KPI tracking reports (revenue growth from marketing activities, SQL, CRO, etc.);