Angela Rudenko

Angela is a partner marketing and GTM specialist who currently runs startup partner marketing for Google Cloud EMEA (via Chesamel, London). At Google Cloud she has built the partner marketing framework for new UKI ecosystem partners (Antler, Seeders, Female Foundry), pioneered a social media strategy for startup founders, negotiated 18 strategic marketing partnerships (including Sifted Summit London and SLUSH'D Cornwall) lifting MQLs +3.5%, and designed from scratch the Startup Connect Social Advocates videos campaign that drove 40% of all verified registrations for Google Cloud Startup Connect 2024 in London. Previously she landed the Google Workspace Affiliate Program in EMEA, onboarding and managing 50+ strategic affiliate partners — +77% YoY Lead Active partners growth, +14% YoY product sign-ups, growing the Very Small Business segment from 2% to 4.5% of Google Workspace business, and reaching 114% of 2023 EMEA targets. Earlier she was CMO at Jiffsy (a b2b PIM for Shopify, launched in UK/USA/Canada with +45% MRR), Head of Admixer Academy (e-learning partnership with IAB Ukraine, team of 5, 600+ MAU, +70% sales MoM), and Partnership Manager → Head of Partnerships at Weblium (lifetime deals partnerships concept, 30 active strategic partners, +20% YoY partner sales). MS with honours from Kyiv National University of Trade and Economics; certified Project Manager; APIA Startup Accelerator alumna (Shenzhen).

Google Cloud (Startup Partner Marketing Manager EMEA — Antler, Seeders, Female Foundry partners; Sifted Summit London, SLUSH'D Cornwall) · Google Workspace (Affiliate Program EMEA + JPAC, 19 countries, 50+ partners, 114% of 2023 targets) · Jiffsy (CMO, b2b PIM for Shopify) · Admixer Academy (Operational Head, IAB Ukraine partnership) · Weblium (Head of Partnerships)

[customer acquisition, brand awareness B2B] Google Cloud Startup Connect Social Advocates campaign: Designed from scratch and implemented campaign resulting in 40% of all verified registrations for Google Cloud Startup Connect flagship event 2024 in London, leading the actual filming on site of 20+ Startup Connect Social Advocates videos. Followed by Launch campaign for Google Cloud Startup Hub in London.

[affiliate marketing Saas, B2B] Landed Google Workspace Affiliate Program in the EMEA region (19 countries), onboarded to the program and managed relations with 50+ strategic affiliate partners resulting in: Acquiring and growing VSB customers of Google Workspace in the EMA through an affiliate channel +77% YoY growth of Lead Active partners (Untouched traffic), increasing Product Sign ups through an affiliate channel by +14% YoY, growing very small business segment from 2% to 4,5% ofGoogle Workspace business. Developed a roadmap and supported program scale on the JPAC market.

[early stage startup marketing strategy] CMO at JIffsy (Early - Stage startup): Launched startup marketing strategy on three new markets leading team of two marketers - UK, USA, and Canada with an average growth of +45% in MRR running SEO strategy, social channel and partnership marketing.

[edtech, operations] Launched Admixer Academy (partnership with IAB Ukraine) as Operational Head of the project: leaded a team of 5 people, growing 600 + MAU, 70% sales MoM

[strategic marketing partnerships] As Head of Partnerships at Weblium website builder introduces lifetime deals partnerships concept, Enabled strategic marketing partnerships, onboarded 30 active strategic partners, resulting in a partners sales growth through sales channels +20% YoY.