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Valeriia Airapetova

Product Marketing Specialist

About

Senior Product Manager | Consumer Products | FinTech | Web3 | EdTech | AI · Lisbon Metropolitan Area

My mission is to uncover users’ unspoken needs and build products that help them achieve their goals with minimal emotional effort.

I start by identifying where users struggle, drop off, or hesitate.

Expertise and market fit

Expertise

Marketing StrategyProduct MarketingOther

Industries

FinTechEdTechOther

Selected result

Increased FTD conversion from 4.5% to 28.5% through an onboarding redesign (MyCredit);

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