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Sergii Kanishchev

Sergii Kanishchev

Marketing Strategist (independent) — ex-Favbet, ex-OLL.TV · 20 years experience
Executive Unverified · Pending review Available
Languages: English · Ukrainian
Unverified profile. This CMO has applied but reference verification is in progress. Book an intro call to discuss fit - verification typically completes within 5-7 days.

About

Sergii is a senior marketing strategist with 20 years across performance marketing, product growth and brand for B2C tech companies. Most cited engagements: Favbet (2022–2024) where he helped the brand become #1 in Ukraine, broke into the Croatian top players and launched the company's own affiliate platform; and OLL.TV (2018–2020) where monthly net revenue grew +300% YoY, ARPU 2.2×, active user base doubled YoY and subscription volume doubled YoY. Available 20–30 hrs/week at $60/hr or $8,000/mo.

Industries

Gaming / iGamingMedia / EntertainmentE-commerceFinTech

Geographic markets

CEEEU

What I focus on

Marketing StrategyGrowth MarketingPPC / Paid AdsAffiliate MarketingMarketing AnalyticsProduct MarketingBranding

Top 3 past clients

Favbet (2022–2024 — #1 brand in Ukraine, top players in Croatia, launched own affiliate platform) · OLL.TV (2018–2020 — net revenue +300% YoY, ARPU 2.2×, active users 2× YoY, subscriptions 2× YoY) · [pre-2018 history — ask Sergii for full CV via resume.io]

Business case of experience

Favbet: (2022-2024):

- Increased market share and became #1 brand in Ukraine; - Seized market share in Croatia and entered the top players; - Developed and published own affiliate platform;

OLL.TV (2018-2020):

Monthly net revenue growth (+300% YoY) ARPU growth 2.2x Active user base reached its historical heights (doubled YoY) OLL.TV subscriptions volume doubled YoY

Interested in working with Sergii?

Free 30-minute consultation. We’ll confirm fit and prepare an individual offer.

Book intro call →