Ruth Lara-Reyes

Motivated and creative professional with international experience in integrated digital marketing, communications and research, with a proven track record of driving engagement and brand awareness across diverse markets.

Skilled in building and nurturing relationships with regional marketing teams, overseeing project execution and analysing performance metrics to optimise strategy.

Experienced in B2B and B2C digital marketing strategies and social listening tools to gather market insights on competitors, customers, trends and products. Flexible and collaborative with strong teamwork skills, but also capable of working independently.