Nataliia Berezniak

Nataliia is a marketing strategist for Fractional CMO roles, focused on IT services and consulting companies. She helps companies that have lead-generation capability but lack clear marketing direction — conducting alignment sessions, defining strategic objectives and segmenting target audiences, crafting compelling value propositions, applying frameworks such as AIDA, designing measurable expectations and recommending team structure with role-by-role JDs. Cited engagement: a Kyiv IT services & consulting company (51–200 employees, custom software development, USA + DACH markets) — delivered structured roadmap in 2 weeks, identified distinct audience segments, crafted value propositions, designed measurable expectations, and outlined the marketing team structure with job descriptions for pivotal roles. Available 20–30 hrs/week at $30/hr or $4,500/mo. Splits time between Austria and Ukraine.

Kyiv-based IT services & consulting company (51–200 employees, custom software, USA + DACH markets) — marketing strategy roadmap, audience segmentation, value props, AIDA framework, marketing team JD design

Marketing Strategy for IT Services & Consulting Company Company: IT Services and Consulting company based in Kyiv, specializing in custom software development. Has a team of 51-200 employees and focuses on markets in the USA and DACH regions. Challenges: > Company lacked clear marketing direction despite having lead generation capabilities. > Uncertainty existed regarding marketing's role and impact within the organization. > Desire to emulate marketing success of industry giants without a defined strategy. Approach: > Conducted insightful sessions to align expectations and craft a strategic roadmap. > Defined clear objectives, segmented target audiences, and developed compelling value propositions. > Utilized frameworks AIDA to outline measurable expectations and foster accountability. Results: > Established structured session roadmap in 2 weeks and clarified strategic goals. > Identified distinct audience segments and crafted compelling value propositions. > Defined measurable expectations and provided actionable improvement recommendations. > Outlined team structure and created job descriptions for pivotal marketing roles. Future Collaboration: > Focus on talent acquisition, digital marketing strategy development, and ongoing consultation. > Aim to drive implementation success and propel company towards sustained growth and market prominence.