Lyudmyla (Lucy) Tsotsorina

Lucy is a Fractional CMO and marketing strategist with 16+ years of B2B tech and SaaS marketing leadership. She built and ran VP-level marketing at Reply (sales engagement SaaS) for 7+ years (Dec 2014–Feb 2022). Recent in-house roles include CMO at PPM Express (project portfolio management SaaS), Marketing Director at Checkly (developer monitoring, Berlin), and Marketing Advisor at FluentPro Software. Most recently consulted on marketing strategy for iCure (Switzerland, eHealth/EHR platform) for a year. Now she runs her own self-employed practice (Sep 2023–present, 2y 9m) for various early-stage tech companies and startups: GTM strategy, market research, product-market-fit validation, customer development, marketing team building (hiring, onboarding, mentoring), marketing process design, customer-journey dashboards, SaaS unit economics + pricing, inbound lead-gen engines and audience segmentation, ABM + paid acquisition campaigns, and outbound + inbound execution. Earlier career: Head of SEO & Business Development at a US-based company (NDA, 3.5 yrs), Junior Marketing Manager at metoo (Kiev), and freelance copywriter/translator. Pattern: kickstarts marketing in early-stage tech and exits at scale-up. Available 20–30 hrs/week at $80/hr. Avoids advertising and CRM sectors.

Reply (VP of Marketing Dec 2014–Feb 2022, 7+ yrs — sales engagement SaaS) · PPM Express (CMO Oct 2022–Sep 2023, project & portfolio management SaaS) · FluentPro Software (Marketing Advisor Oct 2022–Sep 2023) · iCure (Marketing Strategy Consultant, Switzerland, healthcare/EHR, Sep 2023–Sep 2024) · Checkly (Marketing Director Feb–Jul 2022)

I've successfully built multiple teams and kickstarted marketing in several early-stage companies leaving when they are already established businesses or scale-ups. I also successfully did GTM strategy for multiple customers launching new products/entering new markets.