Liia Sheinina

Liia is a freelance marketing strategist with 8 years of experience in B2B marketing, primarily in EdTech, with strong content optimisation, digital strategy and campaign management skills. Currently also working as PMO Analyst across AI Community of Practice and AI Safety & Ethics initiatives, contributing to product strategy, roadmaps and stakeholder alignment. Track record includes multi-channel campaigns delivering +20% engagement, content and sales-enablement that drove pipeline conversion, and storytelling that lifted donations +30% on a fundraising campaign. Available 15–20 hrs/week at $50/hr or $4,000/mo, with flexible rates for very early-stage startups (equity options) and social businesses. Avoids gambling and PR work.

[Specific names not exposed publicly — ask Liia for CV / case list. AI summary mentions EdTech, sustainability, social-impact campaigns; +30% donations on a fundraising campaign.]

Marketing Strategy & Campaign Management: Led multi-channel campaigns, achieving a 20% engagement increase and improved sales pipeline conversion rates. Project Management: Successfully managed simultaneous projects using tools like Trello, ensuring on-time delivery and high-quality outcomes. Content Creation: Developed targeted social media, email, and sales enablement materials, driving engagement and ROI. Data Analysis & Optimization: Used Google Analytics and campaign metrics to refine strategies and improve performance. Collaboration & Stakeholder Engagement: Partnered with cross-functional teams to align marketing efforts with business goals. Innovation: Introduced impactful storytelling techniques, increasing donations by 30% in a fundraising campaign.