Ivan Kononenko
About
Ivan is a results-driven CMO with 5+ years specialised in Web3, DeFi and blockchain marketing across Zurich, Lisbon, Malta and Kyiv. As CMO at Crypto Valley Exchange (CVEX) he led a team of 9 with $50k+/month budgets, attracted 460,000 affiliate users in 4 months, acquired 100,000 active testnet traders in 5 months, and grew the social footprint to 400k Twitter / 200k Discord / 250k Telegram. As Head of Marketing at Allbridge.io he drove $10M in TVL via Web3 quests on Zealy, Layer3 and Galxe (50,000+ active users), managed 50+ influencers, and lifted engagement +50% with 3× follower growth. At LetsExchange.io he cut customer acquisition cost by 45% and lifted sign-ups +400% via 20+ crypto partner cross-promotions. Strong on GTM, KOL/influencer programs, paid media optimisation, community building and partnership development. Bachelor of International Economics, Taras Shevchenko National University of Kyiv. Based worldwide; available 30+ hrs/week at $100/hr.
Industries
Geographic markets
What I focus on
Top 3 past clients
Crypto Valley Exchange (CVEX, Zurich — CMO, team of 9, $50k+/mo budget, 460k affiliate users in 4 mo, 100k testnet traders in 5 mo, Twitter 400k / Discord 200k / Telegram 250k) · Allbridge.io (Lisbon — Head of Marketing, $10M TVL via Web3 quests, 50+ influencers, 3× follower growth) · LetsExchange.io (Malta — Marketing Manager, CAC −45%, sign-ups +400% via 20+ partners) · Good Crypto App (Web3 MM — leads +15%, traffic +60%, organic leads +200%)
Business case of experience
I bring a strong background in Web3 marketing with a focus on community building, growth campaigns, and data-driven strategy. At CVEX, I scaled the community to over 500,000 on X, managing multi-channel campaigns to boost engagement. My work at Allbridge.io involved creating gamified campaigns that quickly drove user participation, leading to $10M in TVL. I excel at leading teams, planning strategies that connect with users, and developing brand narratives that resonate, especially in fast-paced, innovative environments.
Interested in working with Ivan?
Free 30-minute consultation. We’ll confirm fit and prepare an individual offer.
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