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AM

Alejandra Marin

Independent Fractional CMO

About

Over the last years, I have been helping companies increase repeat purchase, retention, and lifetime value by designing and optimizing end-to-end lifecycle programs across email, SMS, and CRM.

I combine data, segmentation, and experimentation to identify where value is being lost, and build systems that capture it.

I’m highly hands-on in tools like Klaviyo and CRM platforms, while also working cross-functionally with product, data, and CX teams to align the full customer journey.

Expertise and market fit

Expertise

Fractional CMOMarketing StrategyLead Generation / OutboundContent MarketingProduct Marketing

Industries

SaaSFinTechB2C / ConsumerOther

Selected result

👉🏼 37% conversion rate and CAC 60% below market by aligning acquisition with lifecycle and onboarding strategy

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