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Case study · GTM consulting
FilterSync
$72k added to one enterprise deal with a pricing check before signature
$72K
Added ARR on single deal
1st
Enterprise deal closed
$0.20
Per-unit fix unlocked value
Before
- Functional product and differentiated positioning, but no GTM system
- Pricing based on intuition and competitor ranges
- Founder testing multiple channels at once without a sequence
- No clarity on where to start the rollout
After
- Positioning clarified — first enterprise partnership offer landed
- Pricing rebuilt on unit calculations instead of gut feel
- Annual license agreement signed at revised pricing
- Deal value increased by $72,000 on a ~20¢ per-unit adjustment
What we did
01
GTM clarification sessions
Consulting sessions turned founder’s intuitive understanding into a structured positioning and buyer map. LinkedIn outreach activity followed.
02
Pricing check before close
Before signing the first enterprise contract, we paused and ran proper unit-economics calculations against real deal volume.
03
Demo asset for soft launch
With the enterprise deal closed, the focus shifted to making the motion repeatable via a product demo video for enterprise buyers.
Results in numbers
$72K
Added ARR on a single enterprise agreement
1
Enterprise annual license signed at revised pricing
$0.20
Per-unit adjustment that unlocked the deal economics
What surprised me here was how much the founder had already figured out on his own. The product, the buyer, the value — all of that was there. The tricky moment came when the first enterprise deal appeared. That’s where intuition can quietly turn against you. We didn’t change much. We just stopped, did the math, and checked the assumptions. That pause made all the difference.