{"id":780,"date":"2026-07-20T09:00:00","date_gmt":"2026-07-20T06:00:00","guid":{"rendered":"https:\/\/o-cmo.com\/?p=780"},"modified":"2026-10-14T23:00:08","modified_gmt":"2026-10-14T20:00:08","slug":"chief-outsiders-alternatives","status":"publish","type":"post","link":"https:\/\/o-cmo.com\/uk\/blog\/chief-outsiders-alternatives\/","title":{"rendered":"\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 Chief Outsiders: \u0448\u0456\u0441\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430"},"content":{"rendered":"

\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0443 Chief Outsiders \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u0431\u0438\u0440\u0430\u0442\u0438 \u0437\u0430 \u0442\u0438\u043c, \u044f\u043a\u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0432\u0438 \u043a\u0443\u043f\u0443\u0454\u0442\u0435: \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e, \u043e\u043a\u0440\u0435\u043c\u0443 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u044e \u0447\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0434\u043b\u044f \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f. O-CMO, CMOx, Go Fractional, Kalungi, MarketerHire \u0442\u0430 GTM 80\/20 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u043a\u0440\u0438\u0442\u0438 \u0446\u044e \u043f\u043e\u0442\u0440\u0435\u0431\u0443. \u041e\u0434\u043d\u0430\u043a\u043e\u0432\u0438\u0439 \u0442\u0438\u0442\u0443\u043b CMO \u0449\u0435 \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0443 \u043f\u043e\u0441\u043b\u0443\u0433\u0443.<\/p>\n

O-CMO \u0454 \u0432\u0438\u0434\u0430\u0432\u0446\u0435\u043c \u0446\u044c\u043e\u0433\u043e \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0443 \u0439 \u043e\u0434\u043d\u0438\u043c \u0456\u0437 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432 \u0443 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456. \u041f\u043e\u0440\u044f\u0434\u043e\u043a \u0437\u0433\u0430\u0434\u043e\u043a \u043d\u0435 \u0454 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c \u044f\u043a\u043e\u0441\u0442\u0456.<\/p>\n

\u0429\u043e \u0432\u0438 \u0437\u0430\u043c\u0456\u043d\u044e\u0454\u0442\u0435 \u0432 Chief Outsiders<\/h2>\n

Chief Outsiders<\/a> \u043f\u043e\u0454\u0434\u043d\u0443\u0454 fractional \u0442\u0430 interim \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0456\u0432 \u0456\u0437 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438 Team Outsiders \u0434\u043b\u044f \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f. \u0421\u0435\u0440\u0432\u0456\u0441 \u043e\u043f\u0438\u0441\u0443\u0454 \u0440\u043e\u0431\u043e\u0442\u0443 \u0437 \u043c\u0430\u043b\u0438\u043c \u0456 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u043c \u0431\u0456\u0437\u043d\u0435\u0441\u043e\u043c \u0442\u0430 private equity. \u0422\u043e\u043c\u0443 \u0441\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0443\u0442\u043e\u0447\u043d\u0456\u0442\u044c, \u0447\u0438 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u0432\u0430\u043c \u0432\u0441\u044f \u0446\u044f \u043a\u043e\u043d\u0444\u0456\u0433\u0443\u0440\u0430\u0446\u0456\u044f, \u0447\u0438 \u043b\u0438\u0448\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a \u0434\u043b\u044f \u043d\u0430\u044f\u0432\u043d\u043e\u0457 \u043a\u043e\u043c\u0430\u043d\u0434\u0438.<\/p>\n

\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0434\u043e\u0440\u0435\u0447\u043d\u0438\u043c \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u0440\u0430\u0434\u043e\u044e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0456\u0432, \u0430\u043b\u0435 \u0441\u0430\u043c \u043f\u043e \u0441\u043e\u0431\u0456 \u043d\u0435 \u0434\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0437\u0434\u0430\u0442\u043d\u043e\u0441\u0442\u0456 \u043f\u043e\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456\u0437 \u043d\u0443\u043b\u044f. \u041f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0439\u0442\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431 \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0457 \u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u0439 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0439\u043e\u043c\u0443 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.<\/p>\n

\u0428\u0456\u0441\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432 \u0456 \u043f\u0440\u0435\u0434\u043c\u0435\u0442 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n
\u041f\u0443\u0431\u043b\u0456\u0447\u043d\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0435\u043d\u0456 12 \u0436\u043e\u0432\u0442\u043d\u044f 2026 \u0440\u043e\u043a\u0443. \u0422\u0430\u0431\u043b\u0438\u0446\u044f \u043d\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0454 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0447\u0438 \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u0456 \u0446\u0456\u043d\u0438.<\/caption>\n
\u0421\u0435\u0440\u0432\u0456\u0441<\/th>\n\u0429\u043e \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454<\/th>\n\u0429\u043e \u0443\u0442\u043e\u0447\u043d\u0438\u0442\u0438<\/th>\n<\/tr>\n<\/thead>\n
O-CMO<\/a><\/th>\n\u041f\u0456\u0434\u0431\u0456\u0440 CMO \u0442\u0430 \u0441\u0443\u043f\u0440\u043e\u0432\u0456\u0434 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456<\/td>\n\u0422\u043e\u0447\u043d\u0443 Client Price \u0456 \u043f\u043e\u0432\u043d\u043e\u0432\u0430\u0436\u0435\u043d\u043d\u044f \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430<\/td>\n<\/tr>\n
CMOx<\/a><\/th>\nFractional CMO, Functional Marketing Framework<\/td>\n\u042f\u043a \u043c\u0435\u0442\u043e\u0434 \u0430\u0434\u0430\u043f\u0442\u0443\u044e\u0442\u044c \u0434\u043e \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/td>\n<\/tr>\n
Go Fractional<\/a><\/th>\n\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438 CMO, CFO, CTO \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u0444\u0443\u043d\u043a\u0446\u0456\u0439<\/td>\n\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u0438\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0437\u0430\u0439\u043d\u044f\u0442\u043e\u0441\u0442\u0456<\/td>\n<\/tr>\n
Kalungi<\/a><\/th>\n\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u043b\u044f B2B SaaS<\/td>\n\u0421\u043a\u043b\u0430\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0439 \u043c\u0435\u0436\u0456 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f<\/td>\n<\/tr>\n
MarketerHire<\/a><\/th>\n\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 CMO<\/td>\n\u041a\u0435\u0440\u0456\u0432\u043d\u0443 \u0447\u0438 \u0432\u0438\u043a\u043e\u043d\u0430\u0432\u0447\u0443 \u0440\u043e\u043b\u044c \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430<\/td>\n<\/tr>\n
GTM 80\/20<\/a><\/th>\nGTM, growth, RevOps \u0442\u0430 \u0456\u043d\u0448\u0456 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u0457<\/td>\n\u0425\u0442\u043e \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0454 \u0440\u043e\u0431\u043e\u0442\u0443 \u0440\u0456\u0437\u043d\u0438\u0445 \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a, \u043c\u0435\u0442\u043e\u0434 \u0447\u0438 \u0432\u0456\u0434\u0434\u0456\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443<\/h2>\n

O-CMO \u0432\u0430\u0440\u0442\u043e \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0438, \u044f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u043f\u0440\u043e\u0444\u0456\u043b\u044c CMO \u0434\u043e \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u0442\u0430 \u043c\u0430\u0442\u0438 \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u043e\u0431\u043e\u0442\u0438. \u041d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u0446\u0456 \u0442\u0430\u0440\u0438\u0444\u0456\u0432 \u043e\u043f\u0438\u0441\u0430\u043d\u0456 \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u043e\u0440\u0456\u0454\u043d\u0442\u0438\u0440\u0438 \u0439 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0447\u043d\u043e\u0457 \u0446\u0456\u043d\u0438 \u043f\u0435\u0440\u0435\u0434 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u043e\u043c. \u0426\u0435 \u043d\u0435 \u0444\u0456\u043a\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u0442\u0430\u0440\u0438\u0444 \u0434\u043b\u044f \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0433\u043e \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430.<\/p>\n

CMOx \u0440\u043e\u0431\u0438\u0442\u044c \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0432\u043b\u0430\u0441\u043d\u043e\u043c\u0443 \u043c\u0435\u0442\u043e\u0434\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443. Go Fractional \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0445 \u0444\u0443\u043d\u043a\u0446\u0456\u0439 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043f\u043e\u0448\u0443\u043a\u0443. Kalungi \u0434\u043e\u0440\u0435\u0447\u043d\u0438\u0439 \u0434\u043b\u044f \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0443 B2B SaaS. MarketerHire \u0456 GTM 80\/20 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u0442\u0438 \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043e\u043a\u0440\u0435\u043c\u043e\u0457 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u0457 \u0437 \u043d\u0430\u0439\u043c\u043e\u043c \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430. \u0426\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457 \u0432\u0438\u0431\u043e\u0440\u0443, \u0430 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0456\u0457 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0441\u0442\u0456.<\/p>\n

\u041f\u0440\u0438\u043a\u043b\u0430\u0434: \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u0436\u0435 \u0454, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0430\u043a\u0443\u0454<\/h2>\n

\u0423\u044f\u0432\u0456\u043c\u043e B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u043c, \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u043c \u0456 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u043e\u043c \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u0441\u0430\u043c \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u0438, \u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0441\u043a\u0430\u0440\u0436\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u044f\u043a\u0456\u0441\u0442\u044c \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u044c. \u0426\u0435 \u0433\u0456\u043f\u043e\u0442\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u043f\u0440\u0438\u043a\u043b\u0430\u0434: \u0457\u0439 \u0432\u0430\u0440\u0442\u043e \u0437\u0430\u043f\u0438\u0442\u0430\u0442\u0438 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044e \u043d\u0430 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0430\u044f\u0432\u043d\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e, \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0442\u0430 \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457\u0432 \u043b\u0456\u0434\u0430 \u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438.<\/p>\n

\u0414\u043b\u044f \u0456\u043d\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0431\u0435\u0437 \u0432\u0438\u043a\u043e\u043d\u0430\u0432\u0446\u0456\u0432 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f \u043d\u0430 CMO \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u044c \u043d\u0435\u0437\u0430\u043a\u0440\u0438\u0442\u0438\u043c\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0439 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443. \u0422\u0443\u0442 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u043e\u0434\u0430\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0430\u0431\u043e \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0456\u0432. \u0421\u0430\u043c\u0435 \u0446\u044f \u0440\u0456\u0437\u043d\u0438\u0446\u044f \u043f\u043e\u044f\u0441\u043d\u044e\u0454, \u0447\u043e\u043c\u0443 \u0434\u0435\u0448\u0435\u0432\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442 \u043d\u0430 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430 \u043c\u043e\u0436\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0456 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438.<\/p>\n

\u042f\u043a \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457<\/h2>\n

\u041d\u0430\u0434\u0456\u0448\u043b\u0456\u0442\u044c \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0432\u0456\u0441\u0443 \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0438\u0439 \u043e\u043f\u0438\u0441: \u0431\u0456\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c, \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0439 \u0440\u0438\u043d\u043e\u043a, \u0441\u043a\u043b\u0430\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a \u043c\u0430\u0454 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e. \u041f\u043e\u043f\u0440\u043e\u0441\u0456\u0442\u044c \u0437\u0430\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0433\u043e\u0434\u0438\u043d\u0438 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f, \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u0442\u0430 \u0443\u043c\u043e\u0432\u0438 \u0437\u043c\u0456\u043d\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430.<\/p>\n

\u041e\u0446\u0456\u043d\u0456\u0442\u044c \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0440\u0430\u0437\u043e\u043c \u0456\u0437 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f\u043c \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432 fractional CMO<\/a>. \u042f\u043a\u0449\u043e \u0437’\u044f\u0441\u0443\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u0435\u043d \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0443, \u043f\u0435\u0440\u0435\u0439\u0434\u0456\u0442\u044c \u0434\u043e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432 MarketerHire<\/a>. \u0412\u0438\u0431\u0456\u0440 \u043c\u0430\u0454 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u0442\u0438\u0441\u044f \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u043c \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u043e\u043c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0443 Chief Outsiders \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u0431\u0438\u0440\u0430\u0442\u0438 \u0437\u0430 \u0442\u0438\u043c, \u044f\u043a\u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0432\u0438 \u043a\u0443\u043f\u0443\u0454\u0442\u0435: \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e, \u043e\u043a\u0440\u0435\u043c\u0443 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u044e \u0447\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0434\u043b\u044f \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f. O-CMO, CMOx, Go Fractional, Kalungi, MarketerHire \u0442\u0430 GTM 80\/20 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u043a\u0440\u0438\u0442\u0438 \u0446\u044e \u043f\u043e\u0442\u0440\u0435\u0431\u0443. \u041e\u0434\u043d\u0430\u043a\u043e\u0432\u0438\u0439 \u0442\u0438\u0442\u0443\u043b CMO \u0449\u0435 \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0443 \u043f\u043e\u0441\u043b\u0443\u0433\u0443. O-CMO \u0454 \u0432\u0438\u0434\u0430\u0432\u0446\u0435\u043c \u0446\u044c\u043e\u0433\u043e \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0443 \u0439 \u043e\u0434\u043d\u0438\u043c \u0456\u0437 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432 \u0443 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456. \u041f\u043e\u0440\u044f\u0434\u043e\u043a […]<\/p>\n","protected":false},"author":3,"featured_media":812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"uk","_original_post":"445","footnotes":""},"categories":[3],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fractional","uk"],"yoast_head":"\n\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 Chief Outsiders: \u0448\u0456\u0441\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f O-CMO, CMOx, Go Fractional, Kalungi, MarketerHire \u0442\u0430 GTM 80\/20 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u043e\u0446\u0456\u043d\u044e\u044e\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 Chief Outsiders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/o-cmo.com\/uk\/blog\/chief-outsiders-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 Chief Outsiders: \u0448\u0456\u0441\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430\" \/>\n<meta property=\"og:description\" content=\"\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f O-CMO, CMOx, Go Fractional, Kalungi, MarketerHire \u0442\u0430 GTM 80\/20 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u043e\u0446\u0456\u043d\u044e\u044e\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 Chief Outsiders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/o-cmo.com\/uk\/blog\/chief-outsiders-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"O-CMO | Fractional CMO & Marketing Teams for B2B Software Companies\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T06:00:00+00:00\" \/>\n<meta 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