Margaret Lee (Kashuba)

Margo is a CMO with 10+ years helping B2B companies turn scattered marketing into systems that actually move revenue. Industries: Martech, SaaS, Sales and Marketing Agencies, Softdev, IT

[Recommendation by Yaroslav Lehenchuk — ask Yaroslav and Margaret for case selection]

I've spent 10+ years helping B2B companies — from startups to scale-ups — turn scattered marketing activity into systems that actually move revenue. As CMO at Devart and TMetric, I work at the intersection of data, GTM strategy, and the kind of marketing that doesn't just look good in reports.

My obsession: making sure sales and marketing speak the same language. Not the polite version — the one where pipeline numbers match, attribution is honest, and nobody's blaming each other at the end of the quarter.

What I actually do: → Build GTM strategies for B2B SaaS products entering new markets → Align sales and marketing around real pipeline — not vanity metrics → Run omnichannel demand gen across SEO, email, paid, partnerships, PR and community → Develop marketing teams that can execute without hand-holding → Mentor marketers and advise companies on marketing strategy